GROWTH MARKETING FOR CONSUMER BRANDS

Turn fragmented marketing into a commercially driven growth system.

I help consumer brands bring clarity, structure and commercial focus to marketing —from strategy to hands-on execution.

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Scale-Up speed. Corporate-grade steering. Proven across Amazon, Jabra and TomTom.

Commercial growth marketing — built for impact

Marketing often becomes fragmented across channels, teams and priorities.
Activity increases, but clarity, focus and measurable impact do not.

I help consumer brands turn this into a structured, commercially driven growth system, aligning brand, performance and commerce around clear priorities, smarter budget allocation and stronger execution.

From strategy to hands-on implementation, I work closely with teams to make marketing more measurable, manageable and effective.

Where marketing often gets stuck

This is where I bring structure, clarity and a stronger commercial lens.

01 Too many activities, not enough focus

02 Brand, performance and commerce working in silos

03 No clear KPI or steering logic

04 Budget allocation driven by habit rather than impact

05 Weak connection between marketing activity and commercial outcomes

What I help build to move your business forward

01

Commercial clarity & structure

Clear priorities, KPI frameworks, steering logic and budget allocation based on impact.

02

Full-funnel growth execution

Brand, performance and commerce working together, across digital, retail media, Amazon and launches.

03

Scalable marketing systems

Processes, reporting, ownership and team structures that make growth repeatable.

04

New growth levers

Testing, validating and building new capabilities such as influencer marketing, paid social or new channel setups.

Selected Impact

+25%

market share growth in a declining category

€10M+

budgets managed and optimised

Improved efficiency and ROI through clearer steering and prioritisation

+19%

sell-out growth across EMEA markets

Built scalable Amazon and retail media performance frameworks

How I work

01
Growth Audit

4-6 weeks

I analyse your current marketing setup and identify the key growth levers, inefficiencies and priorities.

Best for:

companies that need stronger structure, better alignment and a more scalable setup.

02
Growth System Setup & Optimisation

3-6 months

I build and implement a structured, commercially driven marketing system — from strategy and KPI logic to execution frameworks and optimisation.

Best for:

companies that know something is not working, but need clarity on where to focus first.

03
Fractional Growth Lead

ongoing

I take ownership of marketing priorities, execution and steering — as a senior hands-on partner driving execution without full-time overhead.

Best for:

brands that need leadership, momentum and execution power.

Why work with me

I bring over 15 years of experience across Amazon, TomTom and Jabra, leading marketing across retail, marketplaces and digital channels in complex international environments.

What sets me apart is the combination of strategic clarity and hands-on execution. I don’t just define what should happen, I help make it happen.

My work is commercially driven, pragmatic and built around one core question:

“What will actually move your business forward?”

Looking to bring more clarity, structure and commercial impact to your marketing?

Let’s explore where the biggest growth levers are in your setup, and what it would take to unlock them.